Effervescent Collective is Beach Fashion for a Good Cause

Effervescent Collective is Beach Fashion for a Good Cause

Effervescent Collective is a fashion brand in Southern California with a mission beyond style, combining fashion with philanthropy. Founded by Heather Wrixon, the brand aims to break fashion norms, promote self-expression, and inspire confidence. Inspired by her mother's battle with brain cancer, Wrixon donates a percentage of sales to organizations like ABC Accelerate Brain Cancer Cure and the American Brain Tumor Association. Their current collection features versatile pieces perfect for transitioning into autumn, with future collections and pop-up events in the works. Effervescent Collective stands out for its charitable contributions, community involvement, affordable prices, and even includes free scrunchies with every order.

Post Met Gala, we’re reminded that fashion is so much more than a photogenic sheath — it has power, influence, and most of all, can be a force of good. Here in Orange County, Effervescent Collective is a brand that channels that intention with style, substance, and a very SoCal vibe.
Founded by content creator, model, actress, and local, Heather Wrixon (who also boasts an impressive 24.2k followers on Instagram!), Effervescent Collective is a passion project that grew from an appreciation for fashion, even at a young age. “I have pictures of me as a toddler with bits of fabric I put together to put on a fashion show,” laughs the creator. “I’ve always had a passion for creating.”
As an adult, Wrixon drew from her modeling and acting career, drawn in by the behind-the-scenes action and work that goes into creating every concept.
-Charlotte Farrell
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