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Heather C. Wrixon

, innovation, creativity, strategy, storytelling 

, innovation, creativity, strategy, storytelling 

, innovation, creativity, strategy, storytelling 

, innovation, creativity, strategy, storytelling 

, innovation, creativity, strategy, storytelling 

Digital Marketing Portfolio

Deliverables

Managed, created, edited, and executed content for TikTok, Instagram, Facebook ads, and Google ads. Monitored, developed, and deployed growth & engagement strategies.

Results

Results

- Implemented strategic marketing strategies and campaigns across all of Plato's Closet Corona's social media platforms.

- Coordinated the content creation, targeted ads, emails, market research, and influencer relations.

- Wrote copy across social media platforms.

- Implemented graphic design on adobe photoshop and canva for Ad's, videos, social media, and stoppable website during Covid-19. Shot and produced all of the content and marketed Plato's Closet Corona Shopify that was used during the beginning of Covid- 19.

Results

Executed Unique Selling Proposition discovery and brand value
differentiators for an organic grocery store at Kellogg Ranch. Generated brand voice, tone and guidelines for website optimization, and social media.

“This experience significantly enriched the students' education by providing them with hands-on exposure to various facets of digital marketing, including social media management, keyword research, SEO, and web design. Beyond the technical aspects, they also acquired valuable insights into the consulting process and the dynamics of effective teamwork.”

- Professor Jae Min Jung
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