“This experience significantly enriched the students' education by providing them with hands-on exposure to various facets of digital marketing, including social media management, keyword research, SEO, and web design. Beyond the technical aspects, they also acquired valuable insights into the consulting process and the dynamics of effective teamwork.”

Professor Jae Min JungDirector, MSDM Program, Singelyn Graduate School of Business and Director of the Center for Customer Insights and Digital Marketing, Cal Poly Pomona