Digital marketing students kick off the inaugural Digital Marketing Consultancy Program at Cal Poly Pomona

The Cal Poly Pomona Farm Store, established in 2001, serves as a retail outlet for fresh produce grown on campus, offering a wide array of locally sourced goods. Recently, a group of students from the College of Business Administration embarked on a mission to elevate the store’s profile through the Digital Marketing Consultancy Program. Led by Professor Jae Min Jung and Assistant Professor In-Hye Kang, the students developed comprehensive digital marketing strategies, including social media audits, SEO enhancements, and website design improvements. Their efforts culminated in a compelling pitch to Farm Store representatives, earning them the opportunity to implement their recommendations and solidify their role as a trusted marketing agency. This project exemplifies Cal Poly Pomona’s “Learn by Doing” philosophy, providing students with hands-on experience and real-world skills. With the success of this initiative, the future looks bright for both the Farm Store and the Digital Marketing Consultancy Program.