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Inspiring Creativity Fuelling Innovation, Strategic Storytelling, and Visionary Strategy

About Me

Welcome to my corner of the digital world! I graduate with my Bachelors in science majoring in Business Administration with an emphasis on Marketing Management at California Polytechnic Pomona May 19th 2024. Fueled by a passion for creativity, innovation and ethics. With a background spanning across traditional/digital media, influencer/celebrity relations, fashion, and entertainment, I bring a wealth of hands-on experience to the table.

I am constantly seeking opportunities to challenge myself and push the boundaries of what’s possible, driven by a relentless pursuit of growth and knowledge. Whether it’s exploring new technologies, storytelling, or harnessing the power of social media, I am committed to staying at the forefront of industry trends.

As a detail-oriented professional with a knack for conceptual thinking, I excel in crafting high-impact messages that resonate with target audiences. From developing innovative marketing campaigns to executing flawless marketing and public relations strategies, I thrive in dynamic, fast-paces, high-pressure settings where every moment counts. Coordinating creatively and strategy.

I bring a unique blend of creativity and strategic thinking to every project I undertake, because of my proven track record of success in social media marketing and public relations. My goal is simple: to captivate audiences, spark conversations, and drive meaningful measurable results, spanning from fashion styling to set design, social media marketing, product marketing, fashion marketing, and merchandising. My skill set is diverse and adaptable.

Join me on this journey as we redefine what it means to innovate, create, and inspire in the ever-evolving landscape of marketing and media.

Noteworthy Skills:

  • Photography, Videography
  • Adobe Photoshop
  • Final Cut Pro
  • Adobe Illustrator
  • Lightroom
  • Canva, Cap Cut and various apps
  • R Studio
  • A range of Microsoft Programs, and Google Applications
  • AI Programs
  • Copywriting
  • SEO
  • Public Relations Campaigns and Campaign Management
  • Data Analytics
  • Pivot Tables
  • Social Media Management
  • Directing Talent
  • Influencer Relations and Marketing
  • Editing Process
  • Presentation Preparations
  • Content Curation
  • Communication
  • Digital Media Strategy
  • Leadership

Cal Poly Pomona: From the Farm to the Boardroom Table

The Cal Poly Pomona Farm Store, established in 2001, serves as a retail outlet for fresh produce grown on campus, offering a wide array of locally sourced goods. Recently, a group of students from the College of Business Administration embarked on a mission to elevate the store’s profile through the Digital Marketing Consultancy Program. . .

Laguna Beach Living: Effervescent Collective is Beach Fashion for a Good Cause

Effervescent Collective is a fashion brand in Southern California with a mission beyond style, combining fashion with philanthropy. Founded by Heather Wrixon, the brand aims to break fashion norms, promote self-expression, and inspire confidence. Inspired by her mother's battle with brain cancer, Wrixon donates a percentage. . .

Friday Feature: Style & Substance with Heather Wrixon

Heather Wrixon, a former Coastline student, found inspiration in her mother's battle with glioblastoma, a rare form of brain cancer. After her mother's passing, Heather combined her passion for fashion and her desire to support brain cancer research by launching Effervescent Collective. The brand offers confidence-boosting clothing for women and donates . . .